About the Project
About
About Us
We are a physician run meal plan and delivery service that uses the latest medical evidence to provide optimized meal plans.
We take a scientific, evidence-based approach to provide patients with chronic medical disorders such as diabetes, hypertension, heart failure, chronic kidney disease, and hyperlipidemia a diet plan tailored to their specific needs.
Introduction
Our meal plans are tailored towards patients with diabetes, hypertension, chronic kidney disease, hyperlipidemia, and congestive heart failure as 50% of adult Americans have at least 1 of these medical conditions.
A common theme among these medical disorders is that they require both pharmaceutical and dietary interventions for optimal long-term management.
Most healthcare resources are dedicated towards improving the pharmaceutical management, such as research dedicated towards finding a better drug. However, poor dietary compliance will nullify even the best pharmaceutical interventions.
The Problems
01
Lack of time
With decreasing amount of reimbursement, there is increased pressure on healthcare providers to see more patients leaving less time for thoughtful creation of personalized diet plans. Additionally, many patients also do not have the time or resources ( i.e. financial) to implement an optimal dietary plan
02
Poor dietary compliance and patient education
As a result, patients' chronic medical problems are given less priority to address more acute issues
03
Sub-optimal execution
Combination of healthcare providers lacking the time to educate patients, patients incomplete understanding of the necessary dietary interventions, and overall lack of patient time or resources leads to dietary noncompliance
04
Adverse patient outcomes
Increased risk of developing complications of their chronic medical disease leading to increased mortality and decreased quality of life
05
Increased health costs
Dietary noncompliance nullifies any pharmaceutical interventions resulting in increased number of emergency room visits and/or hospitalizations
The Problem by the Numbers
Facts and Figures
Worsening Problem, Major Opportunity
133 million Americans with chronic medical disorders
1 out of 3 adults will have more than one chronic medical disorder with a higher prevalence in older adults. Chronic diseases account for 70% of deaths in the US per year with heart disease being the leading cause of death.
A Changing Aging Population
The number of Americans >65-years-old is projected to nearly double from 52 million in 2018 to 95 million by 2060, along with an increased population share from 16 percent to 23 percent.
Disproportionate Healthcare Costs
Chronic diseases account for 75% of the $3.5 trillion healthcare budget.
Increasing prevalence of chronic medical disorders
The baby boomer population is the fastest growing population in the United States, with the age >85 cohort having the fastest growth overall. The overwhelming majority of these individuals will have one or more chronic medical condition.
The Solutions
Decreasing the burden on the patient and healthcare provider
Optimize
Create a platform where patients complete a questionnaire related to their medical disorder with this information being used to create an evidence-based, personalized meal plan. This requires greater patient involvement in their dietary intervention, resulting in increased understanding, less burden on the patient and/or physician who may not have the time to implement a diet plan, and ultimately increased dietary compliance.
Why Us
Who We Are
We have both the education and experience to develop a platform to address the problems the problems associated with dietary non-compliance
Specific
Diet plans personalized based on the severity and patient goals
Scientific
Application of the latest in the medical literature to create dietary plans that are synergistic with pharmaceutical interventions
Unique
No other meal delivery service takes our unique personalized approach
Reputable
Run by physicians who have a unique front-line perspective to the issues related to management of chronic medical disorders and ways to address those issues
Future Scalability
Enrolling our customers into research initiatives
With your permission we would like to periodically follow-up with our customers to not only learn how they are doing in terms of their health but also to fill out an anonymous periodic questionnaire to get your feedback.
Our plan is to use of this information in future research initiatives that can be used to create higher-quality meal plans. In addition, obtaining this information will be used as initiative to work towards future reimbursement.
Reimbursement
Working in the medical field, we are well aware of the costs associated with managing chronic medical disorders in our ultimate goal is to have these meal plans reimbursed by major insurance companies.
Ultimately, we believe that if our meal plans are properly followed our customers will have decreased emergency room visits, hospitalizations, and complications related to the medical disorders. This will decrease overall costs to insurance companies and provide a great incentive for our customers to be reimbursed. This will put our meal plans in a unique position whereby they are accessible and affordable to the masses.